Search Visibility Leader · AI Builder
I lead search strategy for franchise and home services brands. Most of my time goes to technical SEO and site architecture for multi-location businesses. More and more of it goes to GEO and AIO, which is really about getting a brand cited when people ask AI for an answer instead of searching. The tools I build, mostly in Claude, are how my team keeps up with both.
These are some of my favorite builds from my current role. I've made a lot more than what's here, plus a few custom GPTs, but Claude is my main tool. Most of these pull live data and check their own numbers before anything reaches a client.
GEO · AIO
Combines AI citation data from Bing Webmaster and Search Console with our visibility tracking, then turns it into an internal analysis and a client-ready summary. No visibility percentage makes it into a client deck until the confidence checks pass.
Analytics
Pulls rankings straight from the WhiteSpark API and flags the moves worth caring about, like new map pack entries and pages crossing onto page one. The output is an interactive dashboard instead of another spreadsheet.
Strategy
Ranks cities and ZIP codes on home services demand using Census ACS data, then matches each market to a customer persona. The agency now uses this method across its home services clients.
Content
Writes posts built to get cited in Google's AI Overviews, ChatGPT and Perplexity. That means the answer up front, sections that stand on their own, real E-E-A-T signals, and schema and internal links handled before the post ships.
Technical SEO
Reads a site crawl and works out how the location pages already link to each other. Then it recommends new hub-and-spoke clusters by county or metro area, adjusting to however that particular site is built.
Analytics
Takes ranking data for an entire book of clients and surfaces the outliers, along with a watchlist of accounts that need attention. Strategists can spot a client at risk without opening every campaign one at a time.
Two products I'm building on my own time. Both are live.
Local search · Founder
A free local visibility report for home services businesses. Look up a business and Porchlight shows where it ranks on Google Maps across its service area, whether it shows up on Bing Places and Apple Maps, how its profile and reviews compare with the competitors beating it, and whether AI assistants recommend it.
Beekeeping · Builder
Apiary software for beekeeping nerds. You log a hive inspection by voice, and BroodLink suggests the next procedure step by step, with every recommendation tied back to university extension research. Optional Raspberry Pi and Pico sensor nodes track temperature, humidity and hive weight. It's free for hobbyist beekeepers.
I'm open to SEO leadership and AI builder roles. I'm based near Raleigh, NC, and you can email me or book a free consult below.